End of the road for the Michelob Ultra Open?
Is it too late to call 911? Or should the next phone call be to the local morgue!
Did we really witness the final Michelob Ultra Open at Kingsmill this past weekend? Was the likable Cristie Kerr the final champion to stroll the grounds of the River Course? If so, what a shame! For 7 years, the worlds greatest female golfers graced our local links giving local golf moms a great Mothers day to enjoy some exciting golf. How about the nearly 15 hundred volunteers who gave up their time to help make a successful tournament. What about the thousands of dollars pumped into local charity’s? How about the little girl who plays golf with her mommy or daddy and has dreams of one day playing like Lorena Ochoa? That little dreamer just lost a chance to see her role models.
I can’t tell you how many times I’ve heard one of the golfers tell me how much they like the tournament at Kingsmill. Take a vote amongst the players and almost all of them will say the Michelob Ultra Open is their favorite on tour. I’ve always wondered if that was thier canned line they use at each venue, but take a close look at what Kingsmill and everything that Williamsburg has to offer and it’s easy to understand that the ladies mean what they say. Yes the tournament staff throws a first class event. They should be very proud.
The Hampton Roads sporting scene has scene it’s share of professional teams come and go and yes now the latest to join the list may just be the Michelob Ultra Open. No decision has been made about the tournaments future, but the warning signs are not good. Bad economy. A new and frugal owner for sponsor Anheuser-Busch. Did I mention the bad economy? How much exposure does $2.2 million dollars buy for Michelob Ultra?
I guess we’ll know soon enough if the LPGA is coming back to Kingsmill or professional golf will follow so many other failed ventures here in Hampton Roads. Remember the Norfolk Nighthawks, the Roadsters or even the Mariners. (The Roadsters were professional fast pitch softball! Give yourself some extra credit if you remember the Roadsters!) Now I’m not comparing the LPGA to fast pitch softball, but when fans see their favorite sport come and go, it hurts.
I think most of the media covering the LPGA over the weekend feel the tournament will not return to Kingsmill. I’m not one of them. I think it will be back. If not, bring on the Senior Tour!