My two weeks in sales!June 19th, 2012 at 7:34 pm by nicolemandell under Interns
The first two weeks of my internship with WAVY were spent in sales, a department which I knew nothing about. However, 2 commercial shoots, 1 meeting with an ad agency, and about 50 pages worth of notes later, I feel like I know all the ins and outs. It’s incredible to me how much analysis goes into every decision made by the station, whether it be getting a female-geared show to attract certain viewers or raising the prices of commercial posts so as to take precaution for preemptions from the upcoming presidential elections. Christina Close, my mentor through all of it, explained especially well to me everything that goes into determining the ratings of each station and how important it is to get a large share of the viewers in this competitive market. After seeing how well the station was doing in that aspect, I got to witness the sales executives hard at work taking advantage of every connection and every statistic to bring in the commercials that fuels everything. If I’ve learned anything, it’s that you have got to be a very social and friendly person to be in this side of the business. All in all though, I’m surprised how much I enjoyed my time in Sales, as it allowed me to think about the station in an entirely new way.