Are your phonebooks going to waste?

May 12th, 2011 at 8:37 am by under 10 On Your Side

A few weeks ago I returned home from work to find my neighborhood littered with the most recent delivery of the YellowBook®. Later that evening I noticed that most of my neighbors had already arrived home from work and still hadn’t picked up their phone book; instead it seemed most people left it lying in the driveway in front of their house. Days passed and I kept seeing more and more of this

And this

And that over there

Technology is such a huge part of our daily lives and with the use of smartphones, social media and internet search engines, phone books have become a thing of the past.  People don’t want to have to search endlessly through a phonebook for the contact information of the company they need to contact, instead they would rather receive the information instantly and with little effort. So instead of using the phone books people throw them away, recycle them or leave them lay around the neighborhood.

A couple of months ago we had a conversation in our newsroom about consumers having the ability to opt-out of receiving the phonebook. Knowing that I recycle my phonebook as soon as it arrives on my doorstep, I decided to use the opt-out method.  So, the day the YellowBooks were delivered I found this on my door

Removing my address from the YellowBook® delivery was actually very simple. If you are interested in opting out of receiving phonebooks in the future simply visit Yellow Pages Opt-Out and enter your zip code. The company will then ask you to register your e-mail address and fill out a form with your home address. You will have to confirm your decision to opt out and in the process save yourself some trouble in the future!

One Response to “Are your phonebooks going to waste?”

  1. Pam Dickerson says:

    The doctor I work for just this week took his name out of the phone book. He was paying $44.00 a month (that’s 528.00 a year) to advertise in the yellow pages. I think most people use the internet more than the phone book.

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